Tuesday, May 16, 2006

Is Ignorant Wisdom Still Wisdom?

Revealed: The identity of the BBC's latest star | the Daily Mail

We're all used to the talking heads that impart their wisdom on the cable news shows every night. Somebody with specialized knowledge responds to questions about the hot stories of the day. Sometimes we mutter to ourselves about these so-called experts who tend to pontificate ad nauseam, knowing that millions of people are watching.

That's why it was so delightful to watch the mess that the BBC got in this week when they interviewed the wrong "Guy" in a story on Internet legal issues. Instead of Guy Kewney, an information technology specialist, the BBC asked questions of taxi driver Guy Goma, thinking it was Kewney. Apparently there was a mix-up in the waiting rooms and Goma, who was there applying for a job, got ushered into the studio for a live interview. Take a look at the video feed--the expression on Goma's face when they introduce him is absolutely priceless.

But the wonderful part of it is that Goma seizes the day and proceeds to answer the questions as if he knew what he was talking about. The comely anchor pressed on, perhaps thinking her guest too deep for her to fully comprehend his meanings on such technical matters. It isn't known if anyone made adjustments to their technology stock portfolios based on Goma's views.

So the question is this. How do we know that the opinions of a taxi driver on music downloads are less worthy of note than those expressed by someone's idea of an expert? Experts make bonehead statements at times. Sometimes they're flat out wrong. Once someone gets labeled an "expert" their views take on an implied stature that may be overblown and perhaps dangerously mistaken.

You could see Mr. Goma suck air when he heard himself being introduced as an expert on Internet technology. But he warmed to the task. What the heck! A guy learns a lot driving people around in a taxi. Might as well share some of that wisdom. Nice of the BBC to ask.

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